I started out in graphic design, with a natural pull toward photography that led me into creative production and, eventually, video directing.

Most recently, I led video at Qualified, where I built and ran an in-house studio and helped shape how the company shows up across product launches, events, and brand storytelling. My work focuses on making complex, technical products feel clear, engaging, and worth paying attention to.

I tend to work across the full process, from concept through execution, partnering closely with marketing and product teams to move quickly and produce high-quality work.

Outside of work, I’m based in Berkeley, where I’m raising my kids, Blake and Crosby. I spend as much time as I can on a bike, being Dad, collecting cameras, & keeping Kodak film in business.